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Cookie Policy

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What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners.

At Merzouga Activities, we use cookies to improve your browsing experience, remember your preferences, and understand how visitors interact with our website so we can continue to enhance our Morocco desert tour services.

How We Use Cookies

We use cookies for several purposes, including:

  • Ensuring website functionality — allowing you to navigate our site and use essential features such as booking forms and contact pages.
  • Analyzing website traffic — understanding which pages are most visited and how users move through our site.
  • Improving performance — identifying technical issues and optimizing page load speeds.
  • Remembering your preferences — storing language selections or form inputs to save you time on return visits.

Types of Cookies We Use

The cookies used on our website fall into the following categories:

  • Strictly Necessary Cookies — These cookies are essential for the website to function properly. They enable core features such as secure logins, booking form submissions, and accessibility settings. Without these cookies, certain services you have asked for cannot be provided.
  • Analytics Cookies — These cookies help us understand how visitors engage with our website by collecting and reporting information anonymously. We use this data to improve site structure, content, and user experience.
  • Functionality Cookies — These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, more personalized features.
  • Marketing Cookies — These cookies may be used to deliver advertisements more relevant to you and your interests. They also help us measure the effectiveness of our marketing campaigns.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc., to monitor and analyze the use of our website. Google Analytics uses cookies to collect anonymous information about how visitors use our site, including the number of visitors, where they came from, and which pages they visited.

This information is used to compile reports and improve our website. Google Analytics does not identify individual users or associate your IP address with any other data held by Google.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and improve our services. These third-party services include:

  • Google Analytics — for anonymous traffic analysis.
  • Social Media Platforms — if you interact with our social media buttons or embedded content, those platforms may set cookies on your device.
  • Payment Gateways — when processing bookings, our secure payment providers may use session cookies to complete your transaction safely.

We do not control the placement or access of these third-party cookies. We recommend reviewing the cookie policies of any third-party services you interact with.

Managing Your Cookie Preferences

You can control and manage cookies in various ways. Most web browsers allow you to:

  • View the cookies stored on your device.
  • Delete individual cookies or all cookies.
  • Block cookies from specific websites or all websites.
  • Block third-party cookies while allowing first-party cookies.
  • Receive a notification before a cookie is placed on your device.

Please note that disabling certain cookies may affect the functionality of our website and prevent you from accessing some features, including booking forms and contact tools.

To learn how to manage cookies in your browser, visit the help section of your browser or visit AboutCookies.org for detailed guidance.

Cookie Consent

When you first visit our website, you will be presented with a cookie banner requesting your consent to place non-essential cookies on your device. By clicking "Accept" or continuing to browse our site, you consent to the use of cookies as described in this policy.

You may withdraw your consent at any time by adjusting your browser settings or contacting us directly. However, strictly necessary cookies will continue to be used as they are essential for the operation of the website.

How Long Do Cookies Last?

Cookies can remain on your device for different periods of time:

  • Session Cookies — These are temporary cookies that expire when you close your browser. They are used to maintain your session as you navigate between pages.
  • Persistent Cookies — These remain on your device for a set period (ranging from a few days to several months) or until you manually delete them. They help us remember your preferences for future visits.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Any changes will be posted on this page with an updated revision date.

We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Last Updated: January 2026